In the past landlords didn’t have an option to give potential tenants a digital tour of their rental property. They were only able to hold in-person property showings. However, technology has brought convenience for both landlords and tenants.
Video tours of rentals have risen in popularity since potential renters can watch them without making schedule adjustments, in contrast to physical property viewings. Virtual property tours also create more opportunity for interest since you can attract a large group of viewers outside your general neighborhood.
This article will provide strategies to make your virtual property tour more engaging for potential tenants. With enough practice, you can produce outstanding video tours of your property.
Ways to Create an Effective Rental Video Tour
Below are some tips you can follow to attract more tenants to your rental through a well-crafted virtual property tour:
What’s the best route for filming?
Planning is essential when deciding to make a video tour of your rental. It can save you a lot of time and help maintain a smooth flow. Rather than walking randomly around the rental unit, you will know what to focus on and when to highlight specific property features.
Invaluable Tips
Open the rental doors before performing a digital property tour to limit fumbling over the door knob and bumping into the doors. This will allow you to move fluidly since rooms are ready to be filmed right away.
Be conscious about the flow of your video . Be logical when filming by knowing where to aim your camera. Recording the interiors then moving outdoors to film the curb appeal, then doubling back on the interiors can appear haphazard for the viewers. Organize the filming process.
Potential renters are likely to be curious about the entryway to your rental unit, so it is great to include the pathway leading to the front door of your rental property. It’s also a good move to film the property’s exteriors to give a perspective of the outdoors.
Try not to rush filming your rental property. Provide pauses so prospective renters get a sense of the place. Attempt to capture the essence of your rental home since you want the audience to imagine what it would be like to live in your rental space.
Avoid delaying showcasing the highlights of your rental unit. While we often want to save the best for last, it’s not recommended when filming a video tour of your rental. A viewer can exit early so they miss seeing the best property feature. You also want to impress them right at the start so you attract more engagement.
Opt for natural lighting.
Seasoned photographers and cinematographers prefer shooting outdoors since the light is brighter and won’t require additional settings. Natural light can make photos and films more attractive, especially when shooting early or late in the day. Hence, the term “golden hours” since it provides a magical glow to the subjects.
This is a great and cost-effective way of making attractive property video tours . When filming indoors, let natural light stream in. Part the curtains so natural light can occupy the inside of the rental unit.
Film using a landscape format.
Movies are often filmed in a horizontal setting since this method captures more details and provides a better perspective of the scene layout. You can do the same when filming a video tour of your rental property so potential tenants can gauge the property size and layout.
Choosing a vertical format can lead to issues, such as film distortion and lack of essential details. In contrast, recording in the landscape format can make the tour more cinematic.
Ensure the rental video tour is brief.
As a landlord, you’re tempted to fill the video with more details, including minor ones to engage the potential resident more but this method can backfire. When a video is too long, you risk viewers becoming bored.
To avoid boredom you can deliver shorter-length property tours. Aim for a 3-minute video that’s comprehensive. A well-made short video can be more effective since you go directly to the best property features . Creating the video will also only require a small time investment from you. The prospective renters would be inclined to rewatch the video to review specific details easily.
Add good audio.
No matter how attractive the visuals of your rental property tour are, you need to choose good audio so it can be effective. If you plan to add narration, select a narrator with a well-modulated voice.
If background music will be part of the video, make sure it won’t be distracting to the viewers. If the background sounds overpower the video, it can cause potential tenants to exit the video, so make sure to review the audio before presenting the rental digital tour online.
Bottom line
One of the most effective marketing tools in property management today is video tours. You don’t have to remove property photos from your ads since they serve a useful purpose, too. Both can stir the interest of potential residents.
Rental video tours offer landlords great leads since interested prospective renters are likely to reach out and inquire more information. It saves time and prevents scheduling conflicts. You won’t also experience last-minute property showing cancellations.
Last but not least, focus on a strategic distribution of your video tour so you’re sure it lands in the sights of more potential tenants. Go for popular platforms that can increase the views of your rental space.
If this task seems daunting contact Legacy Realty and Management . We have provided management services for many years, making it a reputable company. As a full-service property management company, we are dedicated to giving our customers the best possible services, which includes rental property video walkthrough tours.
Contact us today to create one for your rental property!
